A coaching arc built for athletes that places you into a $10k+/month OTE closing role. No scripts. No certificates. Real income on the other side.
A pro footballer with zero sales experience. Placed into a closing role within his first month. Now doing $10k a month. The full story is in the video.
Armani Taffa came in with the work ethic and the drive but no path into the sales industry. He was the first client to run through the full Comani journey. We started with identity and goals, moved through flow state and SPIFF, and put him into role plays inside three weeks.
Placed into a closing role through the placement network within his first month and earning straight away. Now doing $10k a month closing B2B deals. The training works. The placement works. Same work ethic, different arena.
Two people from inside the industry, on what they've seen.
Connor leads. Armani Lavella coaches alongside as assistant coach. Both made the same transition from sport into sales and now walk the next athlete through it.
Pro footballer turned sales mentor. Built the program that didn't exist when he made the jump.
Time inside the sales industry, working high-ticket sales at an AI-powered investment software firm, taught Connor a hard lesson that wasn't specific to one company. Success in sales is rarely limited by talent. It's almost always limited by the depth of training. The same broken pattern showed up everywhere. Coaching was on offer, but coaching alone doesn't make someone good. The real depth that actually moves the needle is advanced sales psychology, mastery of every topic that comes up on a call, and proven systems for performing under pressure. That depth was almost never part of the training. Comani Academy was built to bridge that gap, especially for athletes whose discipline already does the heavy lifting.
Footballer turned warehouse worker turned closer. Now coaches alongside Connor.
Finishing school at 18, Armani knew the standard path of university, a trade, or a 9 to 5 wasn't for him. Too much noise around what's 'expected' at that age and not enough that actually leads anywhere. There had to be more than getting funneled into something because of societal pressure. Then he was introduced to the highest value skill in the world, sales. That's where he found his purpose, and a way of selling that actually transacts rather than the noise floating around social media. The plan now is to create wealth through skill rather than the time he hands over to someone else. Set up his future family. Never sit in the position he was in young, struggling for cash, leaning on family, and not taking responsibility for his own life.
Two of the current First Team, both placed and both earning, in their own words.
Athletes already work harder than most. The effort has never been the problem. The problem is that the work still doesn't mean you'll make it. You don't control whether it pays off. Sales is the first place where the harder you work, the more you actually earn.
Three layers, in order. Performance state first, framework on top, then placement into a real seat. Each piece exists because the others don't work without it.
The performance state you already know from sport, mapped onto a sales call. The chemistry, the cycle, the pre-call ritual. Scripts break under pressure. Flow holds.
Situation, Problem, Implication, Frame stacking, Future pacing. A sales framework built for people who already perform under pressure, not people learning a script for the first time.
At the end, you get placed into a real closing role through two private networks. No cold DMs. No CV grind. A real seat at a real company, with real income on the other side.
Live coaching, live calls, live reviews, the right peer group, and a real seat at the end. Each layer exists because the others don't hold without it.
Private coaching from Connor at every stage. Roleplays, call reviews, identity work, and framework breakdowns adapted to where you actually are. Not a fixed curriculum that ignores you. A real arc that adjusts.
Two weekly group calls with the team. Working sessions, not info dumps. We pull apart real situations from the team's calls that week so the lessons land in context, not in theory.
Drop a recording any time, day or night. You get it pulled apart with timestamps, frame analysis, and the exact moments the call turned. Sales is feedback compounding fast. We keep the loop tight.
You're surrounded by other athletes inside the program. Same wiring, same arena. The standard rises by proximity, not by motivation. Discipline compounds when the people around you are running the same play.
When you finish the training arc you get placed directly through two private networks of high-revenue operators that hire Comani graduates. No CV grind. No cold DMs. A real closing seat with a real payslip waiting.
A realistic look at how the program unfolds, week by week, until you're in a real closing role.
Closing high-ticket means the office travels with you. Different cities. Different timezones. Same role. Same income. Same laptop. Below are two short films and three working bases.
Real objections, in their own words. Click any one to see the answer.
Fair. Most of them are. Most people teaching sales to athletes have never actually made the transition themselves either. They studied the industry and packaged something from the outside. Connor lived it. Football, the injuries that ended it, then the long stretch of figuring sales out the hard way because nobody was coaching athletes specifically. The arc Comani takes you through is the exact one he had to piece together on his own, now refined for the person walking in behind. Coaching is one-on-one, hands-on, live calls and live reviews the whole way. Same path he walked, without the years of guessing.
Good. That's the assumption the whole program is built around. Most of the team comes in with zero sales background. The method assumes you already have the foundation, the discipline, the pressure tolerance, the coachability, and lays the sales work on top of that. The training is the bridge, not the prerequisite.
Depends on the input. Armani went from zero to $10k a month in two months. The training arc continues beyond placement because the coaching doesn't stop the second you're in a role. It's an ongoing relationship, not a six-week boot camp that drops you and disappears.
Even better. The discipline you're building right now is exactly what makes this work later. Clients have juggled training and the program. The work fits into the gaps. Sales doesn't ask you to stop being an athlete. It asks you to point that wiring somewhere it actually pays.
The placement is the part most programs can't deliver, which is why most don't promise it. Two private networks of high-revenue online operators hire Comani graduates directly. We coach you through the placement conversation, prep you for the role, and stay involved after you're placed to make sure the seat sticks. No cold outreach. No CV grind. A real seat in a real company.
First Team is application-only. Limited intake. Two paths from here. Choose one.
Go back to the same room. Same income. Same cycle. Same dream you don't get to control. Next month looks identical to this month.
Same work ethic, pointed at the right arena. 1-on-1 coaching, direct placement, ongoing support. Same arc Armani walked. Yours next.